I build value by design and quality.

I’m Aniket Baidya, but you can just call me Aniket.


Originally hailing from the state of Gujarat and living in the city of Ahmedabad for the last decade or so I’ve been honing my skills in design, production and management roles building products for the web, mobile, and, more recently, VR & AR.


I strive to create elegant solutions that surprise and delight users, while keeping complex technical dependencies in mind for implementation, scalability and developer sanity.

I’ve worked with small, agile teams on skunkworks projects and larger development teams with product lifecycles spanning multiple years.

Depending on the team, resources and deliverables I’ve worn many hats over the years - holding titles like Product Designer, UI Designer, UX Designer, Front-end Developer, Growth Lead, Producer, Product Manager & Product Owner.

Have an interesting project or kick-ass idea???

Let's talk.